VC Twitter Ghostwriters (w/Logan Bartlett)

Photo by Souvik Banerjee on Unsplash

Insider’s anonymous first-person account of a ghostwriter for venture capitalists’ tweets captivated tech Twitter last week. Everyone wanted to know who exactly was paying $100,000 for a tweetstorm.

How could anyone make $200,000 writing thought leadership. Why would anyone pay for that?

Business Insider Tech @BITech

👻 Ghostwriting tweets for venture capitalists is the side hustle of the founder of a tech startup (who asked to remain anonymous). Last year he made about $200,000. Here's how he did it, as told to Insider's @Schwartzesque. 👇 businessinsider.com/twitter-ghostw…

businessinsider.comI made $200,000 last year ghostwriting tweets for superstar VCs. It takes me 5 hours a week. Here’s how I found my clients and built a boom…Twitter is Silicon Valley’s most important social club, and top investors pay me big bucks to make them look good in 280 characters.

So on this week’s episode of Dead Cat, we talked with Redpoint Ventures managing director Logan Bartlett who is a bit of a VC Twitter expert. Last November, I wrote about his analysis of VC media output in a piece called A Twitter Troll’s Take on the Future of Investing.

A Twitter Troll's Take on the Future of Investing

Since then, Redpoint hired a TikTok creator to help bolster the firm’s brand and Bartlett launched a podcast called Cartoon Avatars.

On this week’s episode of Dead Cat, Bartlett insists he’s writing his own tweets, but he explains why VCs are so interested in building a Twitter following. Also Bartlett cast doubt on whether there’s a real market for people ghostwriting tweets for VCs.

Later in the episode, we spitballed a ranking of some of the most important accounts on VC Twitter.

Give it a listen.